Amadeus Deploys AI Pricing Optimization for SAS

Amadeus is deploying Amadeus Air Pricing Optimization (AAPO) across Scandinavian Airlines' (SAS) entire network. Powered by AI and real-time data, AAPO has generated an average revenue increase of more than 3% in initial markets where SAS implemented it on its website and NDC-enabled channels. It enables smoother fare adjustments in response to demand, reducing manual pricing changes while maintaining control. SAS's CRO says it strengthens customer satisfaction and commercial performance.