Viking Cruises Releases Observations on China's Silver-Haired Travel Consumption Trends

Since entering the Chinese market in 2016, Viking Cruises has cumulatively served more than 100,000 Chinese guests, of whom nearly 70% are aged 55 and above, with a product repurchase rate of close to 20%. Recent Viking research shows that more than 70% of surveyed consumers aged 55 and above are interested in European leisure travel to the Nordic and Baltic regions, the Mediterranean, and the British Isles within the next 12 months. In the 2027 season, Viking China will launch 17 European river cruise itineraries and open its first Nordic ocean cruise itinerary with Chinese-language service.