Thailand's Fourth National Tourism Development Plan (2028–2032) targets 4 trillion baht

On November 4, 2026, the Thai government began formulating the Fourth National Tourism Development Plan (2028–2032), with the goal of raising total tourism revenue to at least 4 trillion baht. The plan's priorities include improving the quality of tourism products and services, expanding high-spending tourist markets, upgrading infrastructure, and designating cruise and yacht tourism as key development areas; the meeting also proposed establishing a provincial-level annual tourism event calendar and developing agritourism and seasonal fruit tourism to benefit small operators and communities. A follow-up report the same day said the 2032 tourism plan sets a US$118 billion target and shifts focus to spending rather than tourist numbers, which have stagnated at about 33 million; the report also noted that the plan has no budget for building the terminals, piers and guides needed to attract high-spending tourists.