Tongcheng Travel releases 2026 autumn holiday family travel data

On October 22, 2026, Tongcheng Travel released 2026 autumn holiday family travel data. As of October 22, search popularity for family travel products on the platform rose more than 136% month on month, and the share of family travel increased by more than 10 percentage points compared with the same period last year. In many places, primary and secondary school autumn holidays combined with weekends to form a 5-day "mini Golden Week," and booking popularity for family group tours and customized tours rose more than 40% year on year. Activities such as cultural and museum study tours, slow-paced autumn foliage viewing, and theme parks gained popularity, among which search popularity for "cultural and museum study tour" products rose more than 185% month on month. An October 23 report added that the autumn holiday extends from late October into November and often combines with weekends to form a 5-day "mini Golden Week," with consultation volume for study tour routes doubling year on year; in multiple places in Shanxi, the autumn holiday combined with weekends to form a 5-day break, and during the Taiyuan autumn holiday, inbound flight booking popularity rose more than 34% year on year, hotel and homestay booking popularity rose more than 50% year on year, booking popularity for animal and botanical garden family products rose more than 44% year on year, and booking popularity for hotels and homestays near science exhibition halls rose more than 31% year on year.