The 13th China Tourism Industry Development Annual Conference Held in Shiyan

On October 18, 2026, the 13th China Tourism Industry Development Annual Conference was held at Wudang Mountain in Shiyan City, Hubei Province, under the theme "Gather Strength · Renew · Open a New Chapter." At the conference site, the "2026 China Tourism Industry Influence Report" was released, and the "2026 China Tourism Industry Influence Cases" were announced, covering eight categories of typical cases including tourism promoting consumption upgrading and benefiting the people, and digital-intelligent empowerment of cultural tourism industry development. This annual conference was guided by the Industry Development Department of the Ministry of Culture and Tourism, and hosted by China Tourism Publishing and Media Group, the Hubei Provincial Department of Culture and Tourism, and the Shiyan Municipal People's Government, with more than 260 participants. Subsequent reports stated that the annual conference focused on topics such as deep integration of culture and tourism during the "15th Five-Year Plan" period, integration of culture, tourism, sports and commerce, inbound tourism, county-level tourism and the nighttime economy; Ctrip data showed that in the second quarter of this year, the platform's exhibition and performance business grew by 80% year on year, and more than one-third of tourists would stay an extra day at the destination because of a concert or marathon. The latest report stated that this annual conference was held in Hubei for the first time, and the "2026 China Tourism Industry Influence Cases" released at the conference selected 100 typical cases from more than 700 applications, with two Shiyan cases included; Jiang Yiyi of Beijing Sport University proposed a three-layer logic for sports IP empowering cultural tourism, namely being seen, being loved, and being monetizable, and suggested that Shiyan deepen the IP core, smooth the transformation mechanism, strengthen the industrial ecosystem, and adhere to long-term operation.