Skift Feed· Kanchi Jain·· 3 hours agoAI Rating45
Strawberry Executive Discusses AI Implementation and Data Architecture in Hospitality
Strawberry’s Case for Fixing the Data Before the Model
AI Overview
On October 1, 2026, Skift Feed reported that Strawberry Chief Digital and Technology Officer Kari Anna Fiskvik, speaking ahead of the Skift Data + AI Summit Europe, said that the most critical factor for scaling AI is unified, clean data and its architecture, and that models are rapidly commoditizing while data is not. She pointed out that AI implementation should fix data first, rather than changing models.
Source:Skift Feed · skift.com