Sichuan launches "Tianfu in Painting" culture and tourism consumption promotion campaign

On November 10, 2026, the "Tianfu in Painting — Follow the Painters and Calligraphers on a Journey" culture and tourism consumption promotion series of activities was launched at the Sichuan Provincial Poetry, Calligraphy and Painting Academy, hosted by the Sichuan Provincial Department of Culture and Tourism and organized by the Sichuan Provincial Poetry, Calligraphy and Painting Academy. The campaign uses painters' and calligraphers' artistic IP for traffic attraction, building a culture and tourism consumption chain of "offline sketching trips to attract traffic, online content dissemination, study-tour product consumption, and achievement exhibition and sales conversion." Follow-up activities will include master livestreams, achievement exhibitions, local touring exhibitions, and cultural and creative market sales, and study-tour routes and cultural and creative products will be developed. The campaign is currently in its launch stage, and no subsequent progress has been disclosed.