Expedia Group Advertising Launches Travel Audience Marketing

On October 7, 2026, Expedia Group Advertising launched the Travel Audience Marketing full-funnel framework at New York Advertising Week. According to Expedia Group Newsroom, the framework reaches travelers across three purchase windows—pre-booking, booking, and post-booking—leveraging the Travel Media Network, which covers Expedia, Hotels.com, Vrbo, and B2B networks with nearly 12 million daily visitors. Current progress: the framework has been officially released.