Raffles launches its first global e-commerce platform, The Little Shop

On November 2, 2026, Raffles Hotels & Resorts, under Accor, announced the launch of The Little Shop by Raffles, the brand's first global e-commerce platform. According to first-hand information published on Accor's News & Stories channel, the platform's name pays tribute to the boutique of the same name at Raffles Hotel Singapore in the 1940s. The report did not disclose the platform's launch regions, product categories, prices, or operational details. The current status of the event is the platform's official public launch, with no subsequent operational data or market feedback yet.