Visit Oslo anti-ad sequel: horror Christmas musical marketing

In 2024, the Norwegian tourism board Visit Oslo released an anti-ad titled "Is It Even a City," with the protagonist Halfdan played by the same actor. The video surpassed 25 million organic views across platforms and won a Silver Lion at the Cannes Lions International Festival of Creativity. Reported on November 12, 2026, Visit Oslo continued this viral anti-ad with a horror Christmas musical sequel, still featuring the same actor as Halfdan. The new campaign is set in winter, with the aim of helping fill city hotel occupancy during the off-season.