Ctrip Hotels launches business radar chart information score assessment
携程酒店上新“经营雷达图”:信息分是用户看到的“第一印象”,图片视频质量决定你的曝光与订单
On November 13, 2026, TravelDaily China reported that Ctrip Hotels launched a "business radar chart," defining the information score as "the first impression users see," with image and video quality ranking first in the assessment; the higher the score, the more likely to gain more traffic and a higher conversion rate. The platform requires hotels' main image resolution to be no lower than 1280×800 pixels, with at least 4 high-definition images and 1 bathroom image per room type; a full score is awarded only when information completeness reaches 90% or above, and below 70% is recorded as 0 points. Ctrip merchant backend data shows that video conversion rates are on average 20% higher than images. The assessment is currently live, and no further reports on specific implementation rules or subsequent adjustments have been seen.
Source:TravelDaily China · traveldaily.cn