Expedia and Hotels.com Release Unpack '27 Travel Trends Report

On October 14, 2026, Expedia Group published its annual report Unpack '27 in its official newsroom, jointly launched by Expedia and Hotels.com, based on first-party data from Expedia, Hotels.com, and Vrbo as well as a global traveler survey, to predict travel trends for 2027. On the same day, Hotels.com also released the Unpack '27: The Trends in Travel™ report, based on platform insights, a global travel survey, and social media analysis, identifying five major trends: spontane miniferier, Gothic hotel stays, sett-jetting, 2027 destinations of the year, and "childlike travel." Subsequent Hotels.com coverage further showed that searches for single-night short-distance "micro-trips" increased nearly 10% year over year, 58% of Danish travelers had booked accommodation because of a hotel's atmosphere and aesthetics, and global demand for castle-type accommodation rose 20% year over year; the 2027 "set-jetting" predicted lineup includes season six of Emily in Paris, season four of The White Lotus, and others. Earlier coverage did not disclose details such as the report's specific trend items, sample size, or survey timing, and subsequent coverage supplemented the above trends and data.