Hanzhong launches ticket-stub economy linkage mechanism to boost autumn cultural tourism consumption

In autumn 2026, Hanzhong, Shaanxi, launched a "ticket-stub economy" linkage mechanism, turning scenic area tickets, event tickets and high-speed rail tickets into a "passport" for consumption across the region; more than 10 key scenic areas are supporting it with a "Happy Travel Gift Package," and visitors with valid ticket stubs can enjoy accommodation discounts, dining discounts and discounts on cultural-creative and agricultural specialty products at participating merchants. The locality, with the Southern Shaanxi Folk Song Festival as a draw, launched six major sections with more than 100 activities. According to a report on November 12, 2026, visitor numbers rose 15% year on year, and hotel and homestay occupancy in popular areas is approaching full capacity.