Accor Global Chief Franchise Officer Discusses Franchise Growth Strategy

On September 30, 2026, Skift Feed reported that Accor Global Chief Franchise Officer Leire Leoz commented on franchise growth strategy. She said franchise growth only holds when owners see real value, and that her focus is on hotel performance, stronger brand standards, a more simplified support system, and giving franchisees more reasons to stay and reinvest. The report did not disclose specific figures, timelines or implementation arrangements.