Accor's paid loyalty program in Asia-Pacific reaches 485,000 members

Accor launched a paid loyalty program in Asia-Pacific, positioning it as a revenue channel rather than a discount scheme. On October 29, 2026, Skift Feed reported that the program had accumulated 485,000 members in Asia-Pacific. The report noted that the program's real test lies in renewals, and that the large-scale renewal wave has only just begun to arrive. There is currently no further reporting on renewal rates, subsequent changes in membership growth, or the program's specific fees and benefit details.