Section L parent company renamed Eave Hospitality and launches Monograph brand

On 2026-11-05, Web in Travel reported that Section L founder Howard Ho renamed the group Eave Hospitality. The report said the new name was proposed by Gemini in the final stage of naming, while brand positioning, values articulation and visual identity were still completed by the internal team and Gensler's Tokyo team. The group currently operates 14 hotels, with 2 more under preparation in Tokyo, and plans to confirm 3 to 5 Monograph-branded hotels in the next two years.