Quanzhou Promotes Inbound Tourism Development

Quanzhou is promoting inbound tourism development, and in 2026 it was included in the list of key cities for cultivating inbound tourism under the "15th Five-Year Plan for Building a Tourism Powerhouse." Locally, measures include inviting bloggers from 16 Latin American countries and travel agents from 10 countries for familiarization trips, conducting intangible cultural heritage flash-mob promotions in Türkiye and other countries, and launching initiatives at Jinjiang International Airport such as "one airline ticket for free tours of Quanzhou's World Heritage sites," creating an inbound tourism "attract visitors—retain visitors" chain. A report dated November 12, 2026, stated that in the first half of 2026, Quanzhou received inbound tourists up 18.0% year on year, and inbound tourist tourism spending up 20.8% year on year.