AI assistants reshape the hotel distribution selection stage

McKinsey's quarterly article published on October 5 shows that 80% of respondents believe AI has improved their personal productivity, but only 37% report a positive EBIT impact, and only 6% can be called AI high performers; nearly three-quarters of high performers have significantly redesigned workflows, compared with only one quarter at other organizations. A Hospitality Technology report dated October 31, 2026, citing this data, points out that the screening stage of hotel distribution is shifting toward AI assistants.