Borrman Hotel National Day pop-up bus marketing exposure exceeds 30 million

During the 2026 National Day period, Borrman Hotel launched a nationwide creative marketing campaign under the theme "Free and Easy Holiday, Lie Down at Borrman." In Nanning, it deployed the "Lying Flat Express" pop-up bus connecting five major scenic spots, reaching a cumulative 240,000 person-times; and placed bus body advertisements in three cities—Nanning, Beihai, and Liuzhou—generating over 13.24 million person-times in exposure. The campaign covered more than 500 stores nationwide, with total all-channel exposure exceeding 30 million and interactions surpassing 800,000. Meanwhile, S+ level advertising placements were launched on the Meituan OTA, deeply reaching 1.36 million potential users.