Survey: 72% of hotel brands use general-purpose AI tools

On October 14, 2026, PhocusWire reported that a survey commissioned by Destination AI showed that among the ways hotel brands acquire AI capabilities, 72% use general-purpose AI tools such as ChatGPT, Gemini, and Copilot, 41% build in-house or customized solutions, 33% adopt AI features from existing hotel software vendors, and 16% procure from AI-native startups. The report did not disclose information such as the survey sample size, coverage, or survey timing.