Juniper Group acquires Bookassist

On October 1, 2026, PhocusWire reported that Juniper Group acquired Bookassist, a service provider that helps hotels increase direct bookings; the transaction amount was undisclosed. The report stated that Ireland-based Bookassist will join Juniper on January 1, 2027. Current progress: the transaction amount has not been made public, and Bookassist is scheduled to be incorporated into Juniper on January 1, 2027.