Skift Global Forum 2026: Seven Insights from Industry Leaders

On October 22, 2026, Skift surveyed attending executives at the Skift Global Forum 2026 and summarized seven insights from travel industry leaders. The report shows the industry is accelerating its embrace of AI, but confusion remains over fundamental issues such as trust, coordination and commercial returns. The forum has currently released the above survey conclusions, and further developments remain to be seen.