CBTA Business Traveler Brand Preference Report Released

On November 10, 2026, TravelDaily, in partnership with Data100, released the "CBTA TravelDaily Business Travel Awards 2026 Annual Report," based on a survey of 3,000 business travelers, covering eight major categories across hotels, airlines and loyalty programs, with 16 preference questions. The report shows that in the midscale and upper-midscale hotel categories, the top three brands each had selection rates above 45%, with a gap of less than 2 percentage points; among hotel loyalty programs, "simple points-earning rules" ranked first with a 38.0% selection rate. The report combines a preference index (TGI) with significance testing, analyzes only six dimensions—gender, age, income, company nature, industry and number of business trips—and is now available for free download.