Regional Hotel Groups Discuss Holding the Line and Breaking Through Under Involution

On October 15, 2026, TravelDaily China reported that at an accommodation industry summit, Zhu Feng of Qianna Hotel, He Yiyi of Huiyou Hotel, and Li Tao of Qingmu Travel Hotel held a dialogue on how regional hotel groups should respond to giants moving downmarket. He Yiyi disclosed that the group's mature stores operating for more than 18 months accounted for about 60%, ADR dropped by two to three yuan, and RevPAR declined slightly by 1% to 2%. Li Tao believed that store scale is the bottom card of regional brands, while He Yiyi advocated restrained expansion and focusing on the light mid-range segment to create a hit single-store model.