Expedia participates in testing OpenAI advertising products

On November 5, 2026, Web in Travel reported that Klook launched K.ai, an AI agent for merchants; merchants can manage inventory, bookings and pricing through instructions in the merchant portal, and the tool is being opened to global merchants in phases. The same report also mentioned that Hyatt upgraded Hyatt Leverage, its business travel platform for small and medium-sized enterprises, covering more than 1,300 hotels and supported by Spotnana; Travelsoft Pay has been integrated into six of the group's travel technology platforms. The report also mentioned that Expedia is testing OpenAI advertising products, but did not disclose the scope of the test, the timetable or cooperation details. The matter is currently still in the testing phase, and no further progress has been disclosed.