Skift audits AI crawler policies of 50 travel websites

On November 10, 2026, Skift published an audit of the crawler policies of 50 major travel websites. The audit found that only a few websites clearly inform bots of the scope of accessible content, and the instructions given by websites are not always consistent with who is actually granted access. The report notes that amid changes in AI interaction rules, although travel brands have invested heavily in AI visibility, this current situation constitutes an unstable starting point.