Web in Travel·· 3 days agoAI Rating73
e-Conomy SEA 2026: Southeast Asia online travel GMV projected to reach USD 59 billion
GenAI Has Overtaken Social Media in Trip Planning. Why Does the $59 Billion Travel Market Still Need OTAs?
AI Overview
On November 3, 2026, the e-Conomy SEA 2026 report published by Google, Temasek and Bain showed that Southeast Asia's online travel GMV is expected to rise from USD 53 billion in 2025 to USD 59 billion in 2026, an increase of about 10%; the report also projects that it will reach USD 84 billion and USD 126 billion in 2030 and 2035 respectively. The report also mentions that GenAI has become the second most common starting point for trip planning. Currently this event has only this one report, with no subsequent developments yet.
Source:Web in Travel · webintravel.com