Queenstown Forum Focuses on Experience Tourism and Wellness Shift

On October 6, 2026, Web in Travel reported that former television host Dominic Bowden founded Watershed Saunas in Queenstown, New Zealand, offering floating saunas with cold water immersion, and has been open for six months. Big Red Group President John Boris said wellness is its second-fastest-growing category, with cold water immersion and saunas among the fastest-growing subcategories. Planit's Simone Turin said the travel funnel has flipped, with people first asking what they want to do, then working backward to where to go and how to get there. The above content is discussion at the Queenstown Forum about experience tourism and wellness trends.