Skift Hosts 2026 Live Tourism Summit

On October 1, 2026, Skift hosted the Skift Live Tourism Summit 2026 in New York. According to Skift Feed, Skift founder and CEO Rafat Ali said at the event that travel demand for live entertainment is often determined months or even years in advance, and that organizers of concerts, sports events, and festivals see demand earlier than travel companies providing flights, hotel rooms, and ground transportation. The summit explored how the travel industry can use this visibility to invest around reproducible demand. The summit has now taken place, and the related discussions focused on the forward-looking nature of live entertainment demand and its implications for travel investment.