Hilton Outset Collection's first European property opens in Madrid

On October 23, 2026, Hilton announced through official channels that Casa Verbena Madrid, the first European hotel of its Outset Collection by Hilton brand, opened on Preciados Street in Madrid with a total of 45 guest rooms. This is the brand's first landing in the European market; prior reports did not involve other openings of this brand in Europe. The current status of the event is that this first property has officially opened its doors to guests.