Agoda and ETG Form Strategic Partnership to Expand Accommodation Distribution

On October 15, 2026, Agoda announced in an official press release a strategic partnership with Emerging Travel Group (ETG), which operates RateHawk, ZenHotels and Roundtrip. According to the report, the two parties will interconnect hotel inventory through the RateHawk API and cross-sell services and share inventory on their respective platforms. The report did not disclose the specific financial terms, launch timetable or covered market scope of the partnership.