Hilton Launches Brand Campaign in China, Li Xian as Ambassador

On October 13, 2026, Hilton Group launched the "Hilton Stay Out of the Ordinary" brand campaign in China and announced actor Li Xian as Greater China brand ambassador. Reports say Hilton currently operates more than 1,100 hotels in Greater China, covering 300 destinations in China, and the campaign will roll out social media content around its diverse brand matrix and distinctive stay experiences.