2026 World Tourism Alliance Xianghu Dialogue Held in Hefei

Reported on November 10, 2026, the "2026 World Tourism Alliance · Xianghu Dialogue" was scheduled to be held from November 10 to 12, 2026 in Hefei, Anhui, hosted by the World Tourism Alliance and organized by the Anhui Provincial Department of Culture and Tourism, with the theme "Digital and Intelligent Empowerment · Shaping New Forms of Future Tourism," inviting participants from government departments, international organizations, key enterprises and research institutions of nearly 30 countries, and featuring special sessions such as the China-Europe Tourism Dialogue and the China-US Tourism Dialogue; during the event a series of research results would be jointly released, and a Chinese and foreign tourism enterprise matchmaking meeting would be held concurrently. Subsequent reports said the dialogue opened in Hefei on November 11, with more than 300 participants from nearly 30 countries and regions; the World Tourism Alliance released three reports on site including the "2025–2026 Cross-Border Tourism Consumption Trend Research Report," and signed a memorandum of understanding on cooperation with the European Travel Commission; during the dialogue, activities such as the "China-US Tourism Dialogue" and the Chinese and foreign travel agents matchmaking meeting would also be held.