Skift Feed· Christian Annesley·· 3 hours agoAI Rating36
Tourism Ireland Shares AI Search Optimization Strategy
Tourism Ireland’s Advice for AI Search: Choose What You Want to Be Famous For
AI Overview
On October 15, 2026, Skift Feed reported that Tourism Ireland, in response to AI changing how people discover things online, advises tourism organizations to clearly define "choose what you want to be known for," and has begun measuring the extent to which it influences the answers given by AI. The report said that as AI reshapes online discovery, many tourism boards and destinations are trying to adjust their messaging.
Source:Skift Feed · skift.com