Marriott and LG Partner to Launch In-Room TV Cloud Platform

Marriott International and LG Electronics are partnering to develop a cloud-based in-room entertainment and technology platform that integrates linear TV, streaming, FAST channels, hotel information and in-room functions through a single TV interface, and provides personalized advertising based on LG Channels; hotel staff can monitor TV device status across individual properties, brands or hotel groups. The platform has launched an initial pilot at 40 Marriott hotels in the United States and Canada, with expansion to the global hotel portfolio to be considered afterward.