JTB's MY LIV PROJECT Wins 2026 Good Design Award

"MY LIV PROJECT - A Journey to Open Your True Self -", advanced by JTB together with co-creation partners nationwide, redesigns school trips from sightseeing tours of famous places into learning opportunities to face oneself through "encounters, dialogue, and questions" during the journey. On October 15, 2026, the JTB Group Newsroom announced that the project received the 2026 Good Design Award and has cumulatively reached 93,400 people. JTB stated that going forward, it will expand beyond educational travel to corporations and local governments.