Skift Feed· Meghna Maharishi·· 5 hours agoAI Rating62
Southwest Airlines overhauls Rapid Rewards frequent flyer program
Southwest Airlines Overhauls Loyalty Program, Gives First Look of New Lounges
AI Overview
On October 16, 2026, Southwest Airlines announced an overhaul of its Rapid Rewards frequent flyer program, changing the existing two-tier membership system of A-List and A-List Preferred to three tiers: silver, gold, and platinum. The new system will take effect on January 1, 2027. Existing A-List members will be converted to Silver, and A-List Preferred members will be converted to Gold. Southwest Airlines also unveiled its new lounge for the first time.
Source:Skift Feed · skift.com