China Association of Travel Services Discusses Industry Transformation and Service Value

On November 13, 2026, the China Association of Travel Services spoke on the transformation of the travel agency industry. The association stated that travel agencies are not being replaced by internet platforms; rather, those who profited from price differences after the information gap disappeared have been eliminated, and the pains of industry transformation do not equal the industry's demise. The association noted that many of the newly added travel agencies are "small and beautiful" small and medium-sized institutions that deeply cultivate niche markets and provide personalized services, but blindly following trends into study tours, customized tours, and small-group tours is more dangerous than standing still. The association stated it will guide member enterprises to shift from scale expansion to quality improvement and value competition.