Meta lists travel as a key scenario for the Muse AI agent

On October 22, 2026, Meta CEO Mark Zuckerberg said at the third-quarter earnings call that travel is one of the key application scenarios for the Muse AI agent, and that users can plan itineraries through Meta's apps. Muse is currently available through WhatsApp and is planned to expand to Meta's AI glasses, but it does not yet cover the combined 3.64 billion daily active users of Facebook, Instagram, WhatsApp and Messenger. Zuckerberg also said he is considering taking a commission from this scenario. On October 23, Klook announced a partnership with Meta's Muse to integrate its experience products into Muse, and Muse simultaneously launched in Japan for the first time; travelers can search, compare, book and pay for Klook experiences within a single conversation with Muse, and Muse gives recommendations based on Klook's 426,000 bookable products covering more than 4,600 destinations, and seeks confirmation before placing an order and initiating payment. On the same day, another report said that Muse's launch in Japan is its first market outside North America, supporting iOS, Android and the muse.ai website. On October 28, Agoda announced that it would connect to Muse as a connector, becoming the first travel platform in the region to connect to Muse, and the connector is currently live in Singapore and Japan; the same-day report mentioned that Expedia had previously connected when Muse launched in the US, and that Meta lists Expedia as its hotel booking partner and Duffel as responsible for flights. An October 29 report said that Muse launched in Singapore, after its global release in September, and connects to local services including Shopee, Grab, Singapore Airlines, Agoda, ShopBack, Klook, Trip.com and Lazada. A November 2 report again confirmed that Muse launched in Singapore, supports iOS, Android and muse.ai, offers most features free with a paid subscription option, connects to the above local services, and can assist with price-comparison shopping, planning dining and travel bookings.