Qunar: Autumn break and ice-and-snow travel drive booking growth

On October 23, 2026, Qunar Travel released data showing that entering October, searches for keywords such as "autumn break," "parent-child," and "autumn foliage viewing" grew 220% month-on-month, hotel orders for November stays grew 50% year-on-year, and parent-child travel interest doubled compared with October. The report said that the 2026 autumn break covers more than 100 cities nationwide, the volume of children aged 12 and under traveling by air grew 1.6 times year-on-year, driving air ticket bookings by the 31-50 age group of parents to grow about 50%; in November, rush bookings of high-star hotels grew more than 80% year-on-year, and county-level travel interest grew 2 times year-on-year. On October 28, Qunar Travel released data again showing that as of October 28, rush bookings of hotel orders for November stays grew 50% year-on-year, air ticket volume grew 20%, and searches for "autumn break," "parent-child," and "autumn foliage viewing" grew 2.2 times month-on-month; primary and secondary school autumn breaks in Zhejiang, Sichuan, Jiangsu, Guangdong, Fujian and other places opened successively, November Beijing hotel bookings grew 1.3 times year-on-year, county-level travel interest grew 2 times year-on-year, and rush bookings of high-star hotels grew more than 80%. On November 4, Qunar Travel released data showing that as of November 2, bookings for popular "ice-and-snow routes" of more than 2,000 kilometers for the new snow season from November to before Spring Festival grew 2 times year-on-year, with 65% of travelers departing from the south or the eastern coast; air ticket bookings for children aged 12 and under rose 91% year-on-year, and bookings at popular parent-child hotels grew 42%; Shenzhen direct flights to Altay air ticket volume grew 11.1 times, and hotel bookings at Changbaishan International Resort surged more than 6 times. On November 5, Qunar data showed that since November, searches on the platform for the keywords "skiing" and "ice-and-snow" grew 1.2 times month-on-month, and hotel bookings around ski resorts in multiple locations grew more than 50% month-on-month; Shenzhen flights to Zhangjiakou air ticket bookings grew 40% year-on-year, and Shenzhen jumped to become Chongli's second-largest source of customers; for the new snow season, Shenzhen direct flights to Altay air ticket bookings grew 11.1 times year-on-year, the fastest growth among national ice-and-snow routes; Jilin is implementing a five-day "snow break" in December for primary and secondary schools across the province, and hotel bookings in Yanbian, Changchun and Baishan all entered the national top ten popular ice-and-snow travel cities. The above data are all Qunar Travel's unilateral statistics, and the report did not disclose the statistical scope or sample range.