Red Roof direct booking mobile revenue up 44% year over year

On October 3, 2026, Hospitality Technology reported that Red Roof announced at its Ignite brand conference held in Hollywood, Florida, that revenue generated by its App increased 44% year over year. The economy hotel franchisor attributed the growth to its cloud PMS partnership with HotelKey, standardizing the property management system across more than 715 hotels, and to its partnership with digital agency Milestone to build an AI-native digital platform to optimize hotel presentation in generative search.