Analysis of B&B Market Operations in Autumn and Winter and the Transition Between Peak and Off-Season

On November 12, 2026, China Tourism News interviewed multiple B&B operators and industry experts to analyze changes in the autumn and winter B&B market. The report said the booking window for individual travelers has shortened from one to two weeks to a few days or even same-day, while family groups still lock in rooms 10–20 days in advance; autumn-holiday family trips, senior long-stay travel and inbound tourists have become sources of growth. Operators are shifting from "selling rooms" to "selling a lifestyle," using a one-store-one-strategy approach, local cultural experiences and private-domain repeat purchases to fill the off-season gap. Mu Xiaoxue proposed making profit in peak season, creating content in shoulder season, and building relationships in off-season.