Web in Travel·· 8 hours agoAI Rating68
WiT Singapore Conference Discusses AI Agents and the Travel Value Chain
Travel deserves its own agent, and its own soul: Key takeaways from WiT Singapore
AI Overview
On October 9, 2026, Web in Travel reported that the WiT Singapore conference held discussions around agentic AI and the future of travel. Agoda CEO Omri Morgenshtern and CTO Idan Zalzberg said at the event that the travel business is too complex and requires dedicated agents rather than general-purpose assistants, and argued that trust must be established before discussing exposure. The report mentioned that executives from companies including Agoda, Klook, and AirAsia participated in related discussions.
Source:Web in Travel · webintravel.com