Fairmont launches 2026 holiday season campaign

On October 20, 2026, Fairmont Hotels & Resorts launched its 2026 holiday campaign "Wrapped in the Moment," built around four experience pillars: handmade creation, fireside stories, lobby socializing and unplugged wellness. The campaign includes a multi-year global partnership with Make-A-Wish; some hotels sell greeting cards designed by Make-A-Wish children and donate the proceeds. Among them, the Wishworthy hot cocoa at Fairmont Bab Al Bahr is 55 dirhams per cup and supports Make-A-Wish UAE. The campaign has been announced; no subsequent developments have been reported.