Princess Cruises and Mobi Launch Cruise Booking App on ChatGPT

On September 29, 2026, PhocusWire reported that Princess Cruises, in partnership with travel technology company Mobi, launched a cruise booking app within ChatGPT. The report stated that Princess Cruises is the world's first cruise line to bring the experience directly into a large language model. The app is built on Mobi's Model Context Protocol platform and supports users in finding cruises by destination, date, and duration, comparing itineraries and ships, checking prices and availability, and browsing onboard experiences and shore excursions. Princess said it plans to expand the functionality to more AI platforms in the future. The app is currently live, and no specific timeline or platforms for the subsequent expansion have been announced.