Thailand cuts 2026 inbound tourist forecast to 33 million

The Thai government cut its 2026 inbound tourist forecast from 36.7 million to 33 million person-trips, with a 2027 target of at least 33 million. The lowered target calls into question the demand assumptions behind new guest rooms and capacity, but hotel developers and airlines are still expanding: luxury hotels in Bangkok are performing relatively well, while Phuket faces a batch of new hotel openings.