SoundHound AI partners with LG for smart TV ordering

On November 4, 2026, Hospitality Technology reported that SoundHound AI and LG Electronics reached a strategic partnership to launch a living-room ordering service on approximately 20 million LG smart TVs in the United States, with restaurants becoming the first category launched. The report stated that the service requires no new in-store hardware from restaurants, can connect directly to existing POS and kitchen execution systems, and uses the voice ordering network SoundHound already serves brands including Jersey Mike's, Five Guys and White Castle. The partnership is currently at the stage disclosed in the above report, with no further progress information available.