Operto report: 1.1 million hotel brand ads linked to predatory OTAs in a single month

On October 9, 2026, hotel technology company Operto released the "State of Predatory OTAs 2026" report. Based on an independent analysis of Google Ads Transparency Center data from May 22 to June 21, 2026, the report found that in a single month there were 1.1 million predatory ads targeting hotel brand searches, affecting 204,000 hotels worldwide. The report states that affected hotels faced an average of 3.9 competitor ads, and U.S. hotels were targeted by an average of 6.6 ads.