Guangxi Department of Culture and Tourism and Meituan Release "Beautiful in Guangxi" Cooperative Brand

On November 8, 2026, at the 2026 Guangxi Culture and Tourism Development Conference, the Department of Culture and Tourism of Guangxi Zhuang Autonomous Region and Meituan jointly released the "Beautiful in Guangxi" culture and tourism cooperative brand; this is the first provincial-level destination project of Meituan's "Beautiful in Destination" IP in South China. Meituan data shows that in 2026, the 20-40 age group contributed about 74.9% of Guangxi tourism consumption, and Guangxi small-group tour consumption increased by 80.8% year on year. Starting November 8, users can search "Beautiful in Guangxi" in the Meituan App to claim winter travel voucher packages worth up to 2,666 yuan. Follow-up reports are consistent with earlier reports in release time, cooperating entities, data scope, and voucher package amount, with no contradictions. The cooperative brand has now been released, and the relevant consumption voucher claiming channel is open.