Heilongjiang launches 100-day winter ice and snow tourism action

On November 9, 2026, according to China Tourism News, the General Office of the Heilongjiang Provincial People's Government issued the "Implementation Plan for Heilongjiang Province's Winter Ice and Snow Tourism '100-Day Action' (2026–2027)". The action runs from November 8, 2026 to February 28, 2027, with the theme "Ice and Snow World · Passionate Longjiang". The plan proposes implementing ten major improvement actions: tourism products, cultural and tourism integration, tourism catering, tourism accommodation, tourism transportation, cultural and tourism consumption, tourism services, tourism facilities, market regulation, and brand marketing, focusing on building a world-class ice and snow tourism resort destination and an ice and snow economy highland. On November 10, Pincheng Tourism reported that the action will launch emerging routes such as aurora chasing and cold-region off-road driving and the "Passionate Ice and Snow" tourism performance season, distribute ice and snow consumption vouchers, introduce scenic area ticket reductions and waivers, rely on the Harbin-Yichun high-speed rail and the Harbin-Daqing-Qiqihar high-speed rail to launch "high-speed rail ticket + scenic area ticket" linked discounts, and implement a "regulatory escort action" to crack down on acts such as unreasonably low-priced tours. The action has now entered the implementation stage.